Imagine when
You are a vital member of our growth-minded, industry-leading, innovative, brand-driven, global employee-owned company. You are challenged to grow, expected to challenge others, are part of something much bigger than yourself, and leave an indelible legacy through the people your life has impacted.
You have the opportunity to be a strategic partner in driving the performance and scalability of our digital storefronts. In this role, you will implement data-driven strategies that optimize the customer journey, mitigate merchandising risks, and ensure our online presence scales seamlessly alongside our ambitious growth targets.
Your assignment
The eCommerce Specialist is responsible for supporting the management, optimization, and enhancement of National Nail's eCommerce performance - focusing on online Home Center platforms (HomeDepot.com, Lowe's.com, etc.), Amazon, and other customers and marketplaces.
This person will work closely with the Home Center Development Manager to both identify and operationalize opportunities for growth through data-driven analysis & strategies. This person ensures that every product listing is perfect, inventory is tracked, and the customer experience is seamless. They are the engine room and "power user of the eCommerce platforms.
Essential duties:
- Maintain and optimize all product data and digital assets for listing pages in coordination with marketing and brand teams, leveraging data and experience to drive continuous performance improvement, staying ahead of competitors and leading the industry.
- Directly oversee digital shelf integrity by auditing product pages, converting marketplace data into actionable improvements, and delivering detailed performance reports.
- Drive sales through the eCommerce channel through retail media campaigns, optimizing budget allocation and targeting strategies to maximize ROI.
- Launch new products in an efficient and timely manner, collecting, creating, and uploading all needed content and data for in-store and online items.
- Manage licensee product categories from end-to-end including product data collection, content coordination and uploading to platforms.
- Partner with marketing and brand teams in answering and directing product related questions, adjusting verbiage or imagery on site to accurately depict the product and funnel other requests to appropriate resources.
- Respond to and synthesize product reviews to evaluate opportunities for improvement in product detail page content to better guide shoppers and provide consumer product feedback to relevant groups.
- Understand and maximize placements on category pages to raise brand awareness and attachments.
- Analyze weekly POS data, inventory levels, and digital "out-of-stock" rates to provide actionable insights and drive operational accuracy.
- Monitor competitor pricing and assortment to ensure our brand remains the first choice for the "Do-It-Yourself" and "Pro" customer.
- Issue troubleshooting and resolution as it pertains to job responsibilities.
- Other duties as assigned.
Required skills:
- Performance analytics - ability to analyze data to identify trends and opportunities to proactively adjust business strategy.
- Digital savviness - knowledge of or ability to learn digital tools quickly - PIM/DAMs, customer portals, analytics tools, etc.
- Technical comfort with CSV files, bulk uploads, and basic HTML/CSS.
- Strong interpersonal and relationship building skills.
- Passion and ability to provide excellent customer service.
- Ability to manage details while meeting deadlines.
- Passion for continuous improvement.
- Ability to turn vision and strategy into action.
Success criteria:
- Digital merchandising excellence that leads to traffic, sales, and market share growth.
- Rapid resolution of technical issues.
- Brings new, data-driven insights to leadership.
- Works well within the team and cross-functionally.
- Obvious desire to grow in existing and new areas of expertise.
Qualifications:
- Bachelor's Degree in business related field preferred.
- 2-5 years of proven work experience in eCommerce, online merchandising, digital marketing, or a related field.
- Proven knowledge of data and metrics used to measure performance and identify improvement opportunities.
- Successful track record in driving eCommerce sales through retail media advertising, with a history of achieving targeted results.
- Knowledge of SEO, AEO, GEO, and digital copywriting.
- Demonstrated analytical capabilities, a strong ability to derive actionable insights from data with a strong attention to detail.
- Creative thinker with exceptional written and verbal communication skills.
- Iniative to take on new activities that fall broadly in the purpose of the role.
- Align with our purpose, 8 character traits, and cornerstones.
About us
We are an employee-owned company and a proud part of the American building materials industry for nearly 75 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.
Our core brands of CAMO, PRO-FIT, and STINGER are the “asked for brands” in their respective segments and can be found at the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence.
Our brand users are the hardworking folks who build things with their hands, and just like us, are business owners. They build our homes, our decks, install our roofs, and depend on our brands to support them in delivering a job well done.
Our company's reason for existing
Whether supporting our customers, suppliers, employee-owners and their families or the communities in which we live and work, our purpose is simple; inspire whoever we engage with to help them become better. Better people, families, businesses, and ultimately leave better the communities in which we live. We get this is a moonshot reason for existing. Yet it is one we are committed to.
Our culture is characterized as
- Servant focused.
- Founded on Four Cornerstones, 8 character traits, and a simple operating philosophy of Serve • Better • Value • Fun.
- High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
- Growth-minded, driving intentional investments in developing our people, our customers, and our communities.
- Innovative.
So, if this is an assignment, culture, brands, and industry you desire to explore further, contact us. Your new adventure awaits.
