VP of STINGER

Location: Grand Rapids, MI

Imagine when

You are a vital member of our growth-minded, industry-leading, innovative, brand-driven, global employee-owned company. You are challenged to grow, expected to challenge others, are part of something much bigger than yourself, and leave an indelible legacy through the people your life has impacted.

You have the opportunity to help lead all aspects of National Nail’s roofing sales operations, developing and implementing strategies to drive revenue growth and profitability through the STINGER brand.

Your assignment

This position includes leading and managing the roofing national account channel and influencing the STINGER sales team, setting sales targets, analyzing market trends, and building relationships with key customers.

The VP also collaborates with other departments like marketing and product development to ensure cohesive product launch strategies. In addition to managing the roofing sales channel, the VP of STINGER will work closely with the other channel sales leads including retail, LBM, and STAFDA to ensure market coverage with our STINGER products and customers. This role is critical in casting vision for the STINGER product line, delivering insights and driving growth in the roofing and siding distribution channel.

Essential duties:

  • Sales Strategy and Planning: Developing and executing comprehensive roofing/siding distributor sales strategies, setting revenue targets, and creating sales forecasts.
  • Team Leadership: Managing and motivating the STINGER sales teams, providing guidance, training, and performance management to ensure team success.
  • Customer Performance Oversight: Overseeing all aspects of STINGER sales team including customer sales analysis, forecasting and promotional activity.
  • Market Analysis: Conducting market, installer and desktop research and analysis to identify emerging trends, competitive pricing and new product activities, and potential growth opportunities.
  • Relationship Management: Building and maintaining strong relationships with key roofing and siding customers, partners, and stakeholders.
  • Performance Monitoring: Tracking and analyzing sales data, preparing reports, and presenting findings to executive leadership.
  • Budget Management: Developing and managing the STINGER sales department budget, ensuring efficient resource allocation and cost control.
  • Collaboration: Working closely with marketing, product development, supply chain and other departments to align sales strategies with overall business objectives. Fosters a collaborative culture built on accountability, recognition and professional growth.
  • Other duties as assigned.

Required skills:

  • Strong Leadership and Management: Proven ability to lead, motivate, and manage sales teams. Ability to turn vision and strategy into action.
  • Sales Expertise: In-depth knowledge of sales strategies, techniques, and best practices. Strong understanding of the business, products, systems and people. Proven ability to develop and execute comprehensive sales strategies aligned with revenue, profit and market share growth.
  • Analytical Skills: Ability to analyze sales data, identify trends, and make data-driven decisions.
  • Communication and Interpersonal Skills: Excellent communication, presentation, and negotiation skills. Highly effective written and verbal communication skills. Ability to influence key stakeholders at all levels within the organization.
  • Strategic Thinking: Ability to develop and execute effective sales strategies that align with business goals. Strong discernment ability.
  • Customer Relationship Management: Experience in building and maintaining strong customer relationships. Ability to connect quickly with people, cultivate, and expand high-value relationships with key stakeholders in the roofing and siding distribution channels including Buyers, Product/Category Managers, VP or Senior VP’s.
  • Industry Knowledge: Strong knowledge of the roofing industry, market trends, and competitor activities. Proven success leading and developing teams. Knowledge in roofing, siding and/ or construction fasteners is preferred.

Success criteria:

  • Achieve STINGER and corporate growth and profitability targets.
  • Sales growth from share of shelf with existing customers and acquisition of new customers.
  • Execution of effective channel pricing strategy.
  • Team development.

Qualifications:

  • 10+ years of experience in the building materials industry required, with experience managing omni-channel accounts.
  • 10+ years of direct roofing senior sales experience with key national accounts including SRS, ABC Supply and QXO.
  • Strong category knowledge or previous responsibility with large regional roofing distributors, installers and builders.
  • Proficient in Microsoft Office, Power BI, and Google platforms.
  • 30-50% travel required.
  • Bachelor’s degree required.
  • Be an outstanding person and teammate, elevating those around you.
  • Align with our purpose, 8 character traits, and cornerstones.

About us

We are an employee-owned company and a proud part of the American building materials industry for nearly 75 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.

Our core brands of CAMO, PRO-FIT, and STINGER are the “asked for brands” in their respective segments and can be found at the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence.

Our brand users are the hardworking folks who build things with their hands, and just like us, are business owners. They build our homes, our decks, install our roofs, and depend on our brands to support them in delivering a job well done.

Our company's reason for existing

Whether supporting our customers, suppliers, employee-owners and their families or the communities in which we live and work, our purpose is simple; inspire whoever we engage with to help them become better. Better people, families, businesses, and ultimately leave better the communities in which we live. We get this is a moonshot reason for existing. Yet it is one we are committed to.

Our culture is characterized as

  • Servant focused.
  • Founded on Four Cornerstones, 8 character traits, and a simple operating philosophy of Serve • Better • Value • Fun.
  • High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
  • Growth-minded, driving intentional investments in developing our people, our customers, and our communities.
  • Innovative.

So, if this is an assignment, culture, brands, and industry you desire to explore further, contact us. Your new adventure awaits.

 

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