VP of STINGER Brand and Roofing Wholesale Channel

Location: Georgia, Florida, Texas, North Carolina, and Michigan

Imagine when

You are a vital member of our growth-minded, industry-leading, innovative, brand-driven, global employee-owned company. You are challenged to grow, expected to challenge others, are part of something much bigger than yourself, and leave an indelible legacy through the people your life has impacted.

You are leading all aspects of our STINGER brand and roofing channel operations, including developing and implementing strategies to drive the market share growth of the STINGER brand.

Your assignment

Reporting to our President, this leadership position will be depended upon to drive the market share growth of our STINGER brand while also taking the lead of our roofing wholesale business strategies through key channel partners, including some of the finest names in our building material industry, including ABC, SRS, QXO, THD, Lowes, USLBM, BFS and more. As a member of the executive leadership team, you will partner with senior leaders across supply chain, marketing, sales, and the broader organization to drive alignment and results.

Essential duties:

  • STINGER Brand Business Vision Strategy: Alignment with all channels (roofing, retail, LBM, STAFDA, ECOMM) including North America, Europe, and Australia.
  • Developing and executing comprehensive roofing/siding distributor sales strategies, setting revenue targets, and creating sales forecasts.
  • Team Leadership: Managing and motivating the STINGER sales teams, providing guidance, training, and performance management to ensure team success.
  • AI & Technology Integration: Leverage AI and advanced toolsets to enhance team performance, streamline workflows, and differentiate STINGER through innovative, data-driven capabilities.
  • Customer Performance Oversight: Overseeing all aspects of STINGER sales team including customer analysis strategies, forecasting and promotional activity.
  • Market Analysis: Conduct market and installer analysis to identify emerging trends, competitive pricing and new product activities, and potential growth opportunities.
  • Relationship Management: Building and maintaining strong relationships with key roofing and siding customers, partners, and stakeholders.
  • Performance Monitoring: Utilize AI and Power BI to track, analyze, and interpret customer performance data, enabling informed decisions and clear strategic direction.
  • Budget Management: Developing and managing the STINGER brand and roofing wholesale budget, ensuring efficient resource allocation and cost control.
  • Collaborative Leadership: Lead cross-functional collaboration across marketing, product, supply chain, and operations to drive aligned strategies, strengthen execution, and cultivate a high-performing culture rooted in accountability, recognition, and development.
  • Other duties as assigned.

Required skills:

  • Strong Leadership and Management: Proven ability to lead, motivate, and manage sales teams. Ability to turn vision and strategy into action.
  • Sales Expertise: In-depth knowledge of sales strategies, techniques, and best practices. Strong understanding of the business, products, systems, and people. Proven ability to develop and execute comprehensive sales strategies aligned with revenue, profit, and market share growth.
  • Analytical Skills: Ability to analyze sales data, identify trends, and make data-driven decisions.
  • Communication and Interpersonal Skills: Excellent communication, presentation, and negotiation skills. Highly effective written and verbal communication skills. Ability to influence key stakeholders at all levels within the organization.
  • Strategic Thinking: Ability to develop and execute effective sales strategies that align with business goals. Strong discernment ability.
  • Customer Relationship Management: Experience in relationship building and maintaining strong customer relationships. Ability to connect quickly with people, cultivate, and expand high-value relationships with key stakeholders in the roofing and siding distribution channels including Buyers, Product/Category Managers, VP or Senior VP’s.
  • Industry Knowledge: Strong knowledge of the building materials channels, especially roofing industry roofing industry, market trends, and competitor activities. Proven success leading and developing teams. Knowledge in roofing, siding and/ or construction fasteners is preferred.

Success criteria:

  • Achieve STINGER and corporate growth and profitability targets.
  • Share growth from share of shelf with existing customers and acquisition of new customers.
  • Team development.

Qualifications:

  • 10+ years of experience in the building materials industry required, with experience managing omni-channel accounts.
  • 10+ years of direct roofing senior sales experience with key national accounts including SRS, ABC Supply and QXO.
  • Strong category knowledge or previous responsibility with large regional roofing distributors, installers and builders.
  • Proficient in Microsoft Office, Power BI, and Google platforms.
  • 30-50% travel required.
  • Bachelor’s degree required.
  • Ideally located in Michigan, Texas, Florida, Georgia, or North Carolina.
  • Be an outstanding person and teammate, elevating those around you.
  • Align with our purpose, 8 character traits, and cornerstones.

About us

We are an employee-owned company and a proud part of the American building materials industry for nearly 75 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.

Our core brands of CAMO, PRO-FIT, and STINGER are the “asked for brands” in their respective segments and can be found at the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence.

Our brand users are the hardworking folks who build things with their hands, and just like us, are business owners. They build our homes, our decks, install our roofs, and depend on our brands to support them in delivering a job well done.

Our company's reason for existing

Whether supporting our customers, suppliers, employee-owners and their families or the communities in which we live and work, our purpose is simple; inspire whoever we engage with to help them become better. Better people, families, businesses, and ultimately leave better the communities in which we live. We get this is a moonshot reason for existing. Yet it is one we are committed to.

Our culture is characterized as

  • Servant focused.
  • Founded on Four Cornerstones, 8 character traits, and a simple operating philosophy of Serve • Better • Value • Fun.
  • High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
  • Growth-minded, driving intentional investments in developing our people, our customers, and our communities.
  • Innovative.

So, if this is an assignment, culture, brands, and industry you desire to explore further, contact us. Your new adventure awaits.

 

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