Imagine when
You are a vital member of our growth-minded, industry-leading, innovative, brand-driven, global employee-owned company. You are challenged to grow, expected to challenge others, are part of something much bigger than yourself, and leave an indelible legacy through the people your life has impacted.
You have the opportunity to help grow our e-commerce presence in our largest customers, identifying spaces to expand while providing needed analytics and strategies.
Your assignment
The E-Commerce Specialist is responsible for supporting the management, optimization, and enhancement of National Nail’s e-commerce performance - primarily focusing on online Home Center platforms (HomeDepot.com, Lowes.com, etc). This person will work closely with the E-commerce & Analytics Manager to both identify and operationalize opportunities for growth through data-driven analysis & strategies.
Essential duties:
- Maintain and optimize all product data and digital assets for listing pages in coordination with marketing and brand teams, leveraging data and experience to drive continuous performance improvement, stay ahead of competitors and lead the industry.
- Manage the use and operations of our Digital Shelf Software, converting insights into actions and reporting out on the performance of our product pages.
- Drive sales through the e-commerce channel through retail media campaigns, optimizing budget allocation and targeting strategies to maximize ROI.
- Launch new products in an efficient and timely manner, collecting, creating & uploading all needed content and data for in-store and online items.
- Manage licensee product categories from end-to-end including product data collection, content coordination and uploading to platforms.
- Partner with marketing and brand teams in answering & directing product-related questions, adjusting verbiage or imagery on site to accurately depict the product and funnel other requests to appropriate resources.
- Respond to and synthesize product reviews to evaluate opportunities for improvement in product detail page content to better guide shoppers and provide consumer product feedback to relevant groups.
- Understand & maximize placements on category pages to raise brand awareness & attachments.
- Issue troubleshooting and resolution as it pertains to job responsibilities.
- Other duties as assigned.
Required skills:
- Performance analytics - ability to analyze data to identify trends & opportunities to proactively adjust business strategy.
- Digital savviness - knowledge of or ability to learn digital tools quickly - PIMs/DAMs, customer portals, analytics tools, etc.
- Strong interpersonal and relationship building skills.
- Passion and ability to provide excellent customer service.
- Ability to manage details while meeting deadlines.
- Passion for continuous improvement.
- Ability to turn vision and strategy into action.
Success criteria:
- Digital merchandising excellence that leads to traffic, sales, and market share growth.
- Brings new, data-driven insights to leadership.
- Works well within the team and cross-functionally.
- Obvious desire to grow in existing and new areas of expertise.
Qualifications:
- Bachelor’s degree in business related field preferred.
- 2-5 years of proven work experience in e-commerce, online merchandising, digital marketing or related field.
- Proven knowledge of data and metrics used to measure performance and identify improvement opportunities.
- Successful track record in driving e-commerce sales through retail media advertising, with a history of achieving targeted results.
- Knowledge of SEO and SEM.
- Demonstrated analytical capabilities, a strong ability to derive actionable insights from data with a strong attention to detail.
- Creative thinker with exceptional written and verbal communication skills.
- Initiative to take on new activities that fall broadly in the purpose of the role.
- Be an outstanding person and teammate, elevating those around you.
- Align with our purpose, 8 character traits, and cornerstones.
About us
We are an employee-owned company and a proud part of the American building materials industry for nearly 75 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.
Our core brands of CAMO, PRO-FIT, and STINGER are the “asked for brands” in their respective segments and can be found at the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence.
Our brand users are the hardworking folks who build things with their hands, and just like us, are business owners. They build our homes, our decks, install our roofs, and depend on our brands to support them in delivering a job well done.
Our company's reason for existing
Whether supporting our customers, suppliers, employee-owners and their families or the communities in which we live and work, our purpose is simple; inspire whoever we engage with to help them become better. Better people, families, businesses, and ultimately leave better the communities in which we live. We get this is a moonshot reason for existing. Yet it is one we are committed to.
Our culture is characterized as
- Servant focused.
- Founded on Four Cornerstones, 8 character traits, and a simple operating philosophy of Serve • Better • Value • Fun.
- High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
- Growth-minded, driving intentional investments in developing our people, our customers, and our communities.
- Innovative.
So, if this is an assignment, culture, brands, and industry you desire to explore further, contact us. Your new adventure awaits.
